Originating in Metzingen and still based there today, the company offers multiple lines of fashions and accessories under the core brands Hugo and Boss. The Boss brand offers the following lines: Boss Black, modern classic clothing and the broadest range of products; Boss Orange, more unique and Bohemian in style; Boss Selection, high-end menswear; Boss Green, focusing on sports and activewear. The Hugo brand is known for its fashion-forward, European-influenced styles.
The company produces fragrances in conjunction with Proctor & Gamble Prestige. Fragrances for men and women are offered under both the Boss and Hugo brands. The first fragrance was Boss Number One for men, launched in 1985.
Hugo Just Different Cologne by Hugo Boss, Inspired by energetic modern men with a drive to create, and made to inspire them in turn, Hugo JustDifferent is a vibrant masculine scent, fresh and full of spirit throughout the night.
The 2011 release, which featured Jared Leto as the product’s face, adds a cool twist to a popular 1995 fragrance. Icy mint leaves with a touch of apple notes open the cologne and immediately invigorates with a quick spritz, then leads into the fresh spicy-green heart offreesia and basil with hints of coriander.
The base features Casherman, a synthetic scent with an abstract, diffusive profile - musky and woody yet reminiscent of the urban landscape.