In 1906, well before launching Gucci fragrances, Guccio Gucci founded the House of Gucci as a saddlery shop in Florence. As horseless carriages grew to prominence, Gucci pivoted to focus on providing high-end luggage instead. Gucci created many of his brand staples during the early 1950s, including luggage, shoes, ties, and his famous handbags featuring bamboo handles. After Guccio's death in 1953, his family focused on elevating the successful company to new heights, and one of their achievements would be the creation of Gucci colognes and perfumes.
The company's first fragrance, Gucci No. 1 for women, was introduced in 1974. A series of fragrances for men and women have since been launched, with many taking legendary status amongst perfume collectors, including Gucci 3 and L'Arte di Gucci. Tom Ford served as the company's creator director in the mid-90s through the early 21st century. Creative director Frida Giannini took over for Ford and since 2015, Alessandro Michele has been at the helm.
Gucci Rush Perfume by Gucci, Effortlessly attracting attention for women in any situation since 1999, Gucci Rush perfume lights up the room with itsartful blend of Oriental florals and woods.
Fresh blasts of African Freesia dipped in rich, milky peach and lavished with California Gardenia greets admirers in the bold opening top notes.
The progression pairs the loftiness of Turkish Rose with fun and mysterious jasmine and excites the couple with a spicy-orange pinch of coriander.
Firmundertones of vetiver and patchouli, laced with the persuasiveness of vanilla, hold the bottom tier and concoct a compelling air of cultivated experience.