In 1988, they launched a leotard line, and in 1989 they began designing underwear and swimming costumes. Dolce & Gabbana started to export their products to Japan and other countries including the United States, where they founded their own showroom in 1990. In 1992, the same year they presented their men's collection, they also launched their first perfume Dolce & Gabbana. They won the Woolmark award in 1991, and Perfume's Academy "Most Feminine Flavor of the Year" in 1993 for their fragrance Dolce & Gabbana Parfum. By the end of the 1990s, the company's revenues were around US$500 million and in 2003 their revenue reached $633 million. By 2005, their turnover was €600 million.
The company launched several fragrances, including Dolce & Gabbana Perfume, By Dolce & Gabbana, and Dolce & Gabbana Men. One of their perfume ads was directed by the Italian film director Giuseppe Tornatore, with whom Dolce and Gabbana developed a close relationship, going on to act in his 1996 film The Star Maker. They introduced a line of eyewear under the Dolce & Gabbana and D&G labels and produced music CDs.
Dolce & Gabbana Pour Femme Intense Perfume by Dolce & Gabbana, Dolce & Gabbana Pour Femme Intense was re-released in 2013 to follow the originally released perfume in 2012. The aromas are sensual, ideal for the strong, successful woman. It begins simply with green mandarin, along with neroli. Tuberose and orange blossom notes make up the heart of the product. It concludes with a simple blend of sweet, rich marshmallow combined with earthy sandalwood. Leaving a subtle but powerful impression,the fragrance’s sillage and longevity are moderate. The packaging is a more intense version of the original Pour Femme. It forgoes the powdery blush color to adopt a bolder, deeper pink with an ombre effect that gets deeper towards the top of the container. Elegant gold accents are still present in the design.