In 1988, they launched a leotard line, and in 1989 they began designing underwear and swimming costumes. Dolce & Gabbana started to export their products to Japan and other countries including the United States, where they founded their own showroom in 1990. In 1992, the same year they presented their men's collection, they also launched their first perfume Dolce & Gabbana. They won the Woolmark award in 1991, and Perfume's Academy "Most Feminine Flavor of the Year" in 1993 for their fragrance Dolce & Gabbana Parfum. By the end of the 1990s, the company's revenues were around US$500 million and in 2003 their revenue reached $633 million. By 2005, their turnover was €600 million.
The company launched several fragrances, including Dolce & Gabbana Perfume, By Dolce & Gabbana, and Dolce & Gabbana Men. One of their perfume ads was directed by the Italian film director Giuseppe Tornatore, with whom Dolce and Gabbana developed a close relationship, going on to act in his 1996 film The Star Maker. They introduced a line of eyewear under the Dolce & Gabbana and D&G labels and produced music CDs.
Dolce & Gabbana Intenso Cologne by Dolce & Gabbana, Dolce & Gabbana Intenso Cologne was introduced in 2014. This cologne, made especially for men, is distinctively rich and earthy. The signature of the product is its ability to be strong and masculine while effortlessly remaining crisp and fresh. The fragrance begins with the top notes of refreshing aqua and the gourmand influence of basil. Floral notes are also prevalent with the addition of lavender geranium, and marigold. It then sauntersinto the sophisticated middle notes of tobacco, hay, wood and fragrant sage. The experience concludes with labdanum, sandalwood, cypress, amber and musk. The bottle is elegant and understated, with a smooth charcoal surface and a simple gold lid and gold lettering to match. The fragrance is mellow, but impactful with moderate sillage and longevity.