In 1988, they launched a leotard line, and in 1989 they began designing underwear and swimming costumes. Dolce & Gabbana started to export their products to Japan and other countries including the United States, where they founded their own showroom in 1990. In 1992, the same year they presented their men's collection, they also launched their first perfume Dolce & Gabbana. They won the Woolmark award in 1991, and Perfume's Academy "Most Feminine Flavor of the Year" in 1993 for their fragrance Dolce & Gabbana Parfum. By the end of the 1990s, the company's revenues were around US$500 million and in 2003 their revenue reached $633 million. By 2005, their turnover was €600 million.
The company launched several fragrances, including Dolce & Gabbana Perfume, By Dolce & Gabbana, and Dolce & Gabbana Men. One of their perfume ads was directed by the Italian film director Giuseppe Tornatore, with whom Dolce and Gabbana developed a close relationship, going on to act in his 1996 film The Star Maker. They introduced a line of eyewear under the Dolce & Gabbana and D&G labels and produced music CDs.
Light Blue Cologne by Dolce & Gabbana, Light Blue is a manly scent for enterprising and sophisticated males looking to round out their style and presence with urbane charm. Musk wood, incense, and oak moss provide the base for this aroma. Strength and suave are carried through to the middle tones of Szechuan pepper, rosemary, and rosewood. These tantalizing hints of masculinity all act to support the front notes of unique citrus, bergamot, and juniper. Woodsy yet clean, this aroma gives thoseexperiencing it a primal sense of confidence.