Calvin Klein Inc. is an American fashion brand started by Calvin Klein at the end of the 1960s. The brand is famous for its minimalism and classic style and helped launch the craze for designer jeans in the 1970s when Klein began adding his name on the back pocket. Today, Calvin Klein is known worldwide for its jeans, casual collections, underwear collections, and perfumes. Watches and a jewelry collection became part of the brand's offering in 1997. The company's "cK" logo is as recognizable as its brand name and adorns many products in their line.
The company's first perfume, Calvin, was launched in 1981. Calvin Klein has since launched a series of successful perfumes that, for many, capture the spirit of the decades in which they were introduced, including Obsession (1985 for Women, 1986 for Men), cK One (one of the first fragrances marketed as unisex, in 1994), and Euphoria (2005 for women, 2006 for Men). Klein's license for perfumes now belongs to Coty.
Ck In 2U Perfume by Calvin Klein, Trendy and bursting with fresh sex appeal, Ck In 2U for women is Calvin Klein’s first gender-specific fragrance.Known for sparkling unisex scents, Calvin Klein broke with the standard to create a scent for the “techno-sexual generation.” The risk paid off in this fresh floral with a woody oriental base that ripples with erotic energy. Top notes of pink grapefruit and bergamot open the fragrance with a light, optimistic air tempered by bitter red currentleaves. Avant-garde sugar orchid and cactus middle notes give way to warm, lingering base notes of amber, red cedar and classic vanilla.
The brand launched this fragrance in 2007, along with Ck In 2U for men. The storied American fashion house sought to reconnect with youth through this fragrance, which it marketed as an embodiment of youthful adventure and possibilities.